teapigs launches its first TV ad campaign
Fir the first time in its 15-year history, teapigs is heading to the small screen with its first TV ad campaign.
According to teapigs, the playful and vibrant creative “is a celebration of all the tea nuts out there, living their very best tea life.”
Wanting to stand out from the rest of the category, and dial up their fun and lively nature, teapigs bold new ‘tea life’ campaign is a light-hearted nod to the notion of ‘living your best life’…just with tea! The ad takes a very tongue in cheek glimpse into the world of an eccentric couple, doing exactly that…complete with chamomile earrings, naturally.
“We’re really excited about going on TV for the first time, it’s time to shout a lot louder about the great quality tea we have been sourcing and selling for the last 15 years,” said Louise Cheadle, teapigs’ co-founder and chief tea taster. “We’re lucky enough to have some incredible customers who are absolute tea nuts (true story — someone once proposed to their girlfriend by hiding the ring in their teapigs travel tin!), and we wanted to take this chance to celebrate them, and all the tea lovers out there living their best tea life with teapigs every single day. It’s also a fab opportunity to get in front of a new audience of tea fans and drive sales to coffee shops, cafes, retail spots and wholesalers to try our award-winning range.”
Set to a reworked version of Good Life by Inner City, a series of stills from photographer Dan Burn-Fonti, and the end line ‘Live large. Brew big’ voiced by Tamsin Greig – ‘tea life’ is a high energy ad set to capture the imagination of tea lovers.
Watch the TV ad here: www.youtube.com/watch?v=oDnz_KJOrRo.
The strategy and creative was the workings of Dog, Cat & Mouse, an independent creative agency. The spot was produced in house by DCM and directed by Dan Burn-Forti, Mark Howard and Jo Tanner and employs stop frame stills rather than live action.
teapigs is available directly on teapigs.co.uk as well as in store at Waitrose, Tesco, Sainsburys, Whole Foods, Selfridges, Amazon and many amazing independent cafés and retailers across the United Kingdom. To find out where to purchase teapigs in the United States, visit: teapigs.com.