Good Earth celebrates its 50th anniversary by relaunching two of its bestselling teas
Good Earth Decaffeinated Lemongrass and Chai teas. Image: Good Earth
To celebrate Good Earth’s 50th anniversary, its parent company, TATA Consumer Products, is reviving two of the brand’s favourite teas: Decaffeinated Lemongrass and Black Chai.
After years of brand growth and evolution since the company was established inn 1972, TATA Consumer Products wants to prioritise the brand’s legacy and bring back the teas the company says its consumers missed the most.
With the relaunch, the brand is providing consumers with varieties that are unconventional from what is currently in the category, reiterating the brand’s mission to set itself apart in the market. According to the company, the Decaffeinated Lemongrass goes beyond the basic flavours of traditional decaf green teas, whilst the Black Chai offers warmth and depth, catering to a true chai lover.
In conjunction with the anniversary, Good Earth is also activating the Be the Good Campaign, a national initiative set to inspire acts of good within communities.