Ally Coffee expands European trading with new Hamburg office

Ally Coffee will be opening a new office in Hamburg, Germany in early 2022 to include purchasing, sales, and a quality control lab with a focus on commercial trading within the European market. This location will add to Ally Coffee’s current European offices located in Lausanne, Switzerland and Gothenburg, Sweden.

Sebastian Link joined the Ally Coffee team in November as Commercial Trading Manager to head up this new endeavor in Hamburg. Sebastian’s background in the coffee industry spans over 15 years working in various roles including account management, trading, sourcing, logistics, quality control as well as physical and futures position management.

As commercial trading manager, he will collaborate with Ally’s trading team to establish new commercial business, connect roasters in the European market more directly to Ally’s sister companies Atlantica and Cafebras in Brazil, and develop sourcing strategies of commercial coffees in Asia and Africa.

“Hamburg is a coffee hub and home to one of the largest ports in Europe. Opening this new office demonstrates a growth that will give Ally Coffee a broad and diverse footprint, opening new doors to the European coffee industry as well as offering new origins and coffee qualities to the existing customer base”, states Sebastian.

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