Clipper Teas launches Organic Hemp infusions
Clipper Teas, the natural and organic tea brand owned by Ecotone UK, is launching its first range of Organic Hemp infusions in two distinctive SKUs – Clipper Organic Karma Mama Hemp and Clipper Organic Groovy Ginger Hemp (RRP: £2.80/20 tea bags per pack).
Available now in selected health food stores, via amazon.co.uk and clipper-teas.co.uk, the range has been developed to offer a calming, self-care infusion with functional, natural ingredients.
Clipper Organic Karma Mama Hemp is infused with Hemp Seed, Chamomile, Lavender, Lemon Balm and Tulsi (Holy Basil). Meanwhile the Organic Groovy Ginger Hemp uses Hemp Seed and warming Ginger extract, alongside Lemongrass and Chamomile. Both variants are packed full flavour and deliver a relaxing ‘hug in a mug’, according to the brand.
Offering a point of difference in the hemp tea segment, the blends use hemp seed which is ordinarily discarded in hemp production. Unlike hemp leaves that have a strong, grassy taste, hemp seeds don’t have a specific flavour. This allows Clipper to blend with carefully crafted botanicals to deliver the delicious and distinctive Clipper taste experience, while harnessing the natural benefits of the ingredients.
Each blend uses the finest organic, natural ingredients, and all tea bags are unbleached, non-GM and made with a biodegradable, plant-based material – reflecting Clipper’s commitment to natural, fair and delicious tea.
The ingredients in Clipper’s Hemp teas meet the needs of customers that are looking for natural products to help with stress and relaxation. 78% of people in a global study said they feel stressed by at least one important factor in their lives, and a calming tea can help these shoppers to wind down at the end of the day.
Sales for Infusions are up 9.5% (IRI: 52 w/e to 31 January 2021), and interest in functional teas with perceived health benefits remains strong as lockdown eases, as more people look to improve their health and wellness.
Bryan Martins, Clipper Teas marketing and category director at Ecotone UK said: “Functional ingredients such as hemp have grown in popularity with shoppers looking to unwind and take advantage of the natural health benefits. During a period of high stress and anxiety for many, Clipper wanted to create a calming drink for customers to enjoy. We’re confident the new Hemp innovations will perform well with Health Food customers and will appeal to those interested in ethical and sustainable brands.”
As part of the Ecotone UK family, Clipper is committed to using natural and organic ingredients and sustainable processes that protect and preserve biodiversity.
The brand has a broad portfolio of teas spanning black tea, green tea, decaf, infusions and white tea, which are blended and packed in the company’s tea factory in Beaminster, Dorset.
The UK’s first Fairtrade tea company, Clipper’s ethical and organic teas are exported to over 50 countries worldwide.