Hatters Hemp Tea is Holland & Barrett’s fastest-selling tea of 2020

Hatters Hemp Tea Chamomile

Despite the outbreak of Covid-19 and its subsequent effect on global trade and harvests, Holland & Barrett, the UK’s leading health and wellness store, reports that business has remained relatively strong for the tea industry.

As a recognised nation of tea lovers, Brits consume 165 million cups a day. Whilst in isolation, demand has reportedly remained at an all time high in the UK. With tea “coming to the rescue”, Holland & Barrett states that there is now an array of potential ways that SME tea manufacturers can innovate Britain’s favourite drink to ensure FMCG goods succeed, despite the restrictive measures retail finds itself in.

The launch of of all four flavours of Hatters Hemp Tea into Holland & Barrett came after a successful soft launch period of Hatters’ vegan-friendly tea. The tea quickly became the fastest-selling tea for 2020 in Holland & Barrett following the sale of over 25,000 boxes in the first month, with further outstanding sales growing month on month throughout the lockdown period.

Simon Manthorpe, CEO and founder of Hatter’s Hemp Tea, commented on how SMEs have been able to launch innovative FMCG units during lockdown: “Retailing popular and existing products has been a minefield during the lockdown period, so for SMEs launching new products to our shelves, it has undoubtedly been an uphill struggle. However, for creative and innovative SMEs that have spotted a gap in the market, the opportunities are still bountiful.

“We saw that there was an opportunity to infuse the nations favourite drink with CBD, but without compromising on the traditional flavours that we all know and love. Spotting this gap was essential. It so happened that the popularity of CBD has soared during the lockdown phase too. Having an online presence through e-commerce routes was a strategic move that allowed customers to view our products quickly, without needing to rely physical retail.

“With a captive market clamouring for the relaxing benefits of CBD – during what has proven to be an extremely stressful period for millions – SMEs like us should look to be forward thinking and see what opportunities can arise through these testing times”.

Every flavour of Hatter’s Hemp Tea is now available in Holland & Barrett, in-store and online.

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