Crown Brands Rebrands as Oneida Hospitality Group

Bryan O’Rourke, president of Crown Brands, LLC announced that the company will officially change its name to Oneida Hospitality Group effective 20 January 2020.

O’Rourke explained that this rebranding reflects the heritage and focus of the company, adding, “Oneida is a well-recognized and respected brand with history and integrity. We have been planning this name change along with other strategy changes to position the company for accelerated growth.”

In addition to the Oneida brand, Oneida Hospitality Group is a collection of other distinguished brands including UpDate International, Tomlinson Industries, Focus Foodservice, Johnson Rose and Co-Rect.

Oneida Hospitality Group, formerly Crown Brands, LLC, was formed in 2014 with the acquisition of the Focus Foodservice, UpDate International and Johnson Rose brands. Co-Rect products was acquired in 2015. Tomlinson was added to the portfolio in October 2018 and Oneida joined in January 2019.

The new brand standards and logo are effective 20 January 2020 and have been released to the market. A rebranded website is coming soon.

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