Partners Coffee opens 6th location at new Urbanspace W52
Partners Coffee co-owners Amber Jacobsen and Adam Boyd opened the newest outpost of the Brooklyn, New York-based specialty coffee company at the new Urbanspace W52 food hall in Midtown West Manhattan (152 West 52nd Street) on 8 January.
The new café is Partners Coffee’s sixth retail location and the first location opened since the company (formerly known as Toby’s Estate) unveiled its new name and brand identity in April 2019. The W52 café is Partners Coffee’s second location in an Urbanspace market; they have also operated a location at Urbanspace Vanderbilt in Midtown East since 2015.
“We are thrilled to continue our partnership with Urbanspace, and to debut our first café since introducing our new name and brand identity” say Jacobsen and Boyd. “By championing hyperlocal small business owners and prioritizing sourcing integrity, the Urbanspace community shares the Partners Coffee ethos and offers a true artisan New York experience that we are proud to be a part of.”
As Urbanspace W52’s exclusive coffee vendor, Partners Coffee will offer a complete coffee and espresso program with a dynamic range of signature blends and seasonal single origins that showcase the brand’s global sourcing partners and small batch roasting philosophy. In addition to Partners bespoke blends, including the Brooklyn and Flatiron varieties, the café will serve coffee from Partners’ Colombia El Ramo Project, a single-origin sourcing project highlighting the expressive terroir of Colombia’s Northern Antioquia subregion. To complement the coffee and custom blended tea menus, Partners will be offering baked goods and treats from local favourites like Colson Patisserie, Dough and Sans Bakery.
In celebration of the café opening, Partners has brought back the fan favourite Maple Sage Latte exclusively at the W52 location for a limited time beginning 8 January. The most popular seasonal release to date, the latte features a double shot of espresso infused with garden sage and local maple syrup, topped with a layer of textured milk.
Located at the main entrance to the market, between 6th and 7th Avenues, the café is outfitted with custom 20-foot marble counter designed by local Brooklyn designers STUDIO VURAL and a state-of-the-art Kees Van Der Westen espresso machine with custom Partners paneling. Guests can take their coffee to-go or enjoy at one of the market’s many seating options.
Partners Coffee at Urbanspace W52 is open Monday – Friday from 6:30am-9pm and Saturday and Sunday from 9am-7pm.
Partners Coffee is a small batch coffee roaster founded in Brooklyn, New York. Co-owners Adam Boyd and Amber Jacobsen opened the flagship cafe and roastery in 2012 under the name Toby’s Estate on a then-deserted stretch of North 6th Street in Williamsburg. The business now includes wholesale clients such as Whole Foods, Van Leeuwen, PlantShed, The Butcher’s Daughter and many more.
In addition to its new Urbanspace W52 venue, Partners Coffee locations include the Brooklyn Roastery & Cafe in Williamsburg, Brooklyn; Long Island City Cafe & Courtyard; West Village Cafe & Brew Parlor; Bushwick Café and Roastery, and an outlet at Urbanspace Vanderbilt in Midtown East.