Flavorchem invests in new branding and R&D
Flavorchem Corporation, a manufacturer of flavor and color solutions, has unveiled its refreshed brand identity, and has invested in a new innovation center. The refresh is part of the company’s commitment to innovation, clean-processing and evolution to better serve the changing needs of its local and global clients.
“This brand evolution embraces the trust and familiarity of our existing relationships while adapting to the ever-changing marketplace,” said Ken Malinowski, president of Flavorchem, “Commitment to our customers and partners remains our highest priority. As we start the new year, we will continue to be a trusted resource in flavor and color solutions and show how our focus on global innovation and thought-leadership can benefit all existing and future clients.”
Flavorchem has also made investment in a new, state-of-the-art Innovation Center, set to break ground later this year. The new facility will include a test kitchen with the ability to conduct demonstrations both on-site and remotely, sensory, flavor & applications labs, and a pilot plant with the latest aseptic equipment and other proprietary technologies. The Innovation Center will be a collaborative workspace, housing Research & Development, Technology & Innovation and Marketing in an open environment.
“For over 47 years, Flavorchem has focused on helping customers make great tasting products. Enhancing our core competencies in innovation and service are our top priorities”, added Malinowski. “Investment in a new, state-of-the-art Innovation Center will put customers at the center of our new product development efforts and will provide our talented employees advanced tools and resources needed to be on top of the latest industry trends.”
Flavorchem Corporation specializes in the creation and manufacturing of flavor and color solutions for the food, beverage, and nutraceutical industries. Established in 1971, Flavorchem is a privately held business whose customers include first-class brands well recognized throughout the world. Flavorchem strives to provide its customers with innovative, high-quality products and superior service and support. Flavorchem is a full-service operation with strategically located manufacturing facilities throughout the world, providing for logistical advantages and contingency.