Hoogly Tea and Condè Nast Johansens Announce New Partnership
Luxury hotels and spas chain, Condé Nast Johansens, has selected Hoogly Tea as its hospitality tea partner.
The collaboration will introduce Hoogly Tea to Condé Nast Johansens’ luxury hotels, spas and venues throughout the UK and Ireland. Created by Danish tea enthusiast and Brighton resident, Tina Gloggengieser, Hoogly Tea has its origins in the mindful “hygge” lifestyle, credited with making Denmark one of the happiest nations in the world.
Condé Nast Johansens recommends luxury properties that are personally visited and approved by a member of its local expert team. Its portfolio of hospitality partners is carefully selected to ensure they adhere to the company’s premium criteria. The new Scandi-inspired Hoogly Tea joins other high-profile hospitality supply partners such as Taittinger, LSA International and Ten Acre.
Fiona Patrick, client services director of Condé Nast Johansens says, “This young, vivacious brand has hit the spot in terms of capturing the essence of hygge. Hoogly’s range of exciting teas will appeal to the hotelier wishing to encourage guests to relax and unwind. We look forward to introducing Hoogly to our portfolio of properties.”
“Central to hygge living is tea, with its ability to bring comfort and a sense of well-being. We are thrilled to welcome Condé Nast Johansens to the Hoogly team,” says Gloggengieser.
The 17 blends of black, white and green teas, as well as herbal infusions, create a very unique collection. The teas are all hand blended and personally developed by Gloggengieser, and draw on the central themes of hygge: togetherness, food, and celebration. These include Around the Fire Black Tea, a combination of smoky tea leaves, warming spices, safflower, and crushed chilli; Baked Apple Chai, a base of mellow Sri Lankan tea with apple, ginger, cinnamon, and cloves; and Sparkling White, Chinese white tea with apple, lemongrass, elderflower, and rosehip among many others.
Hoogly teas are blended and packed in the UK, ethically sourced and fairly traded. The biodegradable tea pyramids are soil association certified. Hoogly Teas are made from carefully selected ingredients and hand blended in the UK.