Eight O’clock Coffee Expands Infusions Line with Three New Varieties

Eight O’Clock Coffee now offers three new varieties to its recently launched Infusions line. Eight O’Clock Coffee Infusions are made with 100% Arabica beans and blended with additional ingredients to deliver an enhanced coffee drinking experience for consumers who expect more from their beverages.

Reports show 70% of American consumers want enhanced beverages, and are looking for enhancements to their coffee. A Datassential Buzz survey found that 59% of people said they would drink coffee more often at later times of day if it offered additional benefits. With its five varieties, the Eight O’Clock Coffee Infusions line features on-trend ingredients to meet this growing demand.

The new Infusions varieties include: Super Spice, Açai Glow and B6 Metabolism. Super Spice is a medium roast blended with turmeric (featuring one of the most popular ingredients of 2017) and cinnamon – a balanced, smooth, mild spiced coffee blend to awaken the senses. Açai Glow, also a medium roast, features açai berry for a rich, fruity, vibrant coffee experience. B6 Metabolism is dark roasted and crafted to help support normal energy-yielding metabolism with a fruit and herbal blend that is rich in vitamin B6.

These new Eight O’Clock coffees join Alert and Relax, launched in Fall 2016, as a test. Alert is blended with guarana and caffeine for an extra kick of caffeine, and Relax is a decaf brew blended with cuts of chamomile and lavender, for a calming effect.

“Consumers have become savvier and are seeking out products that provide an enhanced experience – these extensions to the Eight O’Clock family are unique and exciting additions to the coffee aisle,” says David Allen, senior vice president, sales and marketing, Tata Global Beverages USA, Montvale, New Jersey.  “The entire Eight O’Clock Infusions line provides new reasons for consumers to enjoy coffee throughout the day,” he adds.

Eight O’Clock Coffee Infusions are available in retailers where groceries are sold throughout the United States in 10-oz bags and have a SRP of $5.99.

Part of the Tata Global Beverages family of brands, Eight O’Clock Coffee legacy dates back more than 150 years. Made with 100% Arabica beans, Eight O’Clock Coffee features a full line of coffees in whole bean and ground form, with varieties and blends ranging from light to dark roasts.

For more information, visit www.eightoclock.com.

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