Bigelow Adds Turmeric & Matcha to 2018 Tea Line Up
Cousin to ginger root, turmeric, the beneficial cooking ingredient long valued for its magnificent colour, anti-inflammatory properties and ability to aid digestion, was a relative late-comer to the US market. Today, it now holds a prominent place in many of kitchens, adding flavour complexity and goodness to soups and other savory recipes.
With all of us looking for convenient ways to nurture our bodies in ways that make us more resilient to the stresses of today’s demanding lifestyles, and with digestive health being one of the top functional benefits driving growth in the marketplace, Bigelow Tea has added two new creations to its 2018 tea line up:
• Bigelow Matcha Green Tea with Turmeric – an earthy blend of matcha, green tea and turmeric with a peppery finish;
• Bigelow Ginger Peach Turmeric Herbal Tea – an invigorating blend of ginger and peach with a spicy kick.
“While all tea is inherently healthy, with today’s growing awareness for mindful eating and the need to live as healthy a lifestyle as we can, we created these beautiful and flavourful products to support our bodies naturally, in gentle ways with ingredients you know and trust,” says Cindi Bigelow, president and CEO of the Fairfield, Connecticut-based family-owned company.
The company’s earlier 2018 product launches included:
• Bigelow Green Tea with Ginger Plus Probiotics – probiotics in a blend of delicate green tea, hint of ginger and sweet spices;
• Bigelow Lavender Chamomile Plus Probiotics Herbal Tea – probiotics with relaxing lavender, soothing chamomile and notes of honey.
Bigelow’s new Matcha Green Tea with Turmeric and Ginger Peach Turmeric Herbal Tea are in stores nationwide and are available online at bigelowtea.com. Packaged in 18-count boxes, the average MSRP is USD $3.19.