Barry Callebaut ‘Refreshes’ Its Caprimo Range with Launch of Mint Tea
Barry Callebaut Beverages has introduced the fresh taste of peppermint leaves to its popular Caprimo vending range with the launch of its new Caprimo Mint Tea. Expected to appeal to vending operators and consumers alike, the tea chimes with the current customer expectation, and demand, for the inclusion of varied hot beverage options in the mix.
The Caprimo Mint Tea is a lighter drink with an herbal flavour that contributes to a slightly sweet fragrance and a strong and vital menthol aroma. To be enjoyed hot or cold, the drink is crafted to provide the tea drinker with a refreshing taste while revitalizing the senses.
“Consumers are embracing tea as a lighter alternative to coffee and are looking for a greater choice. Mint tea is an excellent offering to have in the mix as, besides being revitalising, it’s quite a soothing drink,” says Paula Bentley, head of sales for Barry Callebaut Beverages in the UK.
The hot drinks manufacturer is expecting a healthy take up among existing vending customers who are looking to improve their hot beverage offering and who are already familiar with the Caprimo brand.
Bentley adds, “Although the vending machine offering is always going to be more limited overall, that does not mean that the expectation isn’t there and Caprimo Mint Tea might well be the perfect solution for those operators who already have a full selection of richer, creamier hot beverages and would like to offer their customers a lighter alternative. Ultimately, it’s all about choice.”
Barry Callebaut Beverages’ range of products also includes:
- Classic – This wide selection of vending ingredients now includes choco drinks, whitener, skimmed milk, freeze dried, fresh brew, filter coffees and beans, tea, soup, sugar and fruit-flavoured vending syrups.
- Van Houten – This historic name has a pedigree that spans almost 200 years and is synonymous today with delicious and authentic chocolate drinks.
- Le Royal – These traditional vending products come with a continental twist giving them a huge appeal to the wider European market alongside a loyal UK customer base.
For further information on Barry Callebaut Beverages and its products, visit: www.barrycallebautvending.co.uk.
