Alliance for Coffee Excellence Launches New Website

The Alliance for Coffee Excellence (ACE) launched their new website today, 15 February. The newly designed website – – showcases several key developments that will give membership a deeper connection to the organization.

Features include a faster, easier way to subscribe to all the membership benefits, intuitive navigation, membership purchase history information, a responsive mobile friendly design, an improved on-site search, improved functionality on check out processes, and a detailed farmer database site. The database is comprised of over 18 years of farmer information, winning farm details as well as advanced search information on specific entry information such as variety, altitude, farmer name, region, winning placement, processing method and farm name.

“Much of the past year we have worked very hard with our own internal team led by content manager, Deanna Woodall, on developing this site to better support our members and thought leaders within specialty coffee”, says Darrin Daniel, executive director of ACE.

The website will enable institutional research as well as its auction buyers and farmer network to share and develop key indicators as to farmer innovation and overall success of growers in the 11 countries it currently operates the groundbreaking Cup of Excellence programme.

Portland, Oregon-based Alliance for Coffee Excellence is a non-profit global membership organisation dedicated to advancing excellence in coffee. Cup of Excellence, a program which gives out the most prestigious award in coffee, has affected thousands of farmers. Its unmatched focus on quality discovery, farmer premiums and transparency has changed the specialty coffee industry. For more information about membership, juries and to register for the Cup of Excellence or national winning samples and their auctions log on to:

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