Dunkin’ Donuts Unveils Next Generation Concept Store
In the city where it opened its first location 68 years ago, Dunkin’ Donuts unveiled its next generation concept store on 16 January. The new Dunkin’ Donuts restaurant at 588 Washington Street in Quincy, Massachusetts, offers the first look at the brand’s US store-of-the-future experience, with a modern atmosphere, innovative technologies, new design elements – including the first drive-thru exclusively for mobile ordering – to make order at Dunkin’ faster and more convenient than ever before, and an expanded coffee selection.
The new 2,200 square foot Quincy location, which is located about one mile away from the original Dunkin’ Donuts location, is the first of 30 or more new and remodeled Dunkin’ Donuts restaurants that will test variations of the new design this year. Dunkin’ Donuts’ final new store design is expected to be unveiled once testing is complete. The Quincy store is also one of a select number of Dunkin’ Donuts restaurants testing new signage that refers to the brand simply as “Dunkin’” (the store also features the DD logo) in an effort to promote the chain as a beverage-led – particularly coffee – brand. Elements of Dunkin’ Donuts’ new restaurant experience include:
Modern Design: The special interior design uses lighter-coloured materials, an open layout and natural light to create an approachable, positive and energetic environment.
Faster than Ever Drive-Thru Experience: An exclusive On-the-Go drive-thru lane lets DD Perks members who order ahead via Dunkin’s Mobile App bypass the ordering lane and merge straight into the line for the pickup window. Dunkin’ Donuts is the first national restaurant brand to offer this type of drive-thru innovation and convenience.
Premium Pours: Dunkin’ Donuts’ signature cold beverages are now served through an innovative tap system serving eight consistently cold beverages such as coffees, iced teas, cold brew coffee and nitro-infused cold brew coffee. Crew members will use top-quality flavour-maximizing espresso machines to make hand-crafted drinks to order. A single-cup machine will also enable the option of grinding and brewing select coffee varieties one cup at a time.
Dunkin’ on Demand: With fully-integrated digital kiosks coming in 2018, guests will choose to order with or without the help of a crew member. Dunkin’ Donuts has also introduced an area dedicated to mobile pickups, so that members of the DD Perks Rewards program who order ahead via Dunkin’s Mobile App can get in and out of the restaurant faster than ever before. Guests will be able to track the status of their orders placed for pickup inside the restaurant via a new digital order status board.
New Uniforms Designed by Life is Good: For the store in Quincy, Dunkin’ Donuts will introduce new uniforms and headwear designed in partnership with lifestyle brand Life is Good. Messaging on the new crew t-shirts, such as “Fueled by Positive Energy,” and “Drink Coffee. Be Awesome.” serve as a form of self-expression for crew members, reflecting the positive atmosphere of the new Dunkin’ Donuts store and the optimism and energy for which both the Life is Good and Dunkin’ Donuts brands are known. In addition, Dunkin’ Donuts and Life is Good share a commitment to spreading positivity and helping kids in need through their respective Foundations – the Joy in Childhood Foundation and the Kids Foundation.
Greater Grab & Go Selection: An expanded, custom Grab & Go unit will feature bottled beverages, as well as snacks from leading brands that complement Dunkin’s menu. These will include better-for-you options like fresh bananas, mini oranges and grapes, as well as fruit snacks like Gogo Squeez apple sauce, Yoplait yogurt parfaits featuring Nature Valley granola, and other packaged snacks such as beef jerky, nut butter packs and more.
Increased Energy Efficiency: The new Dunkin’ Donuts is the 186th DD Green Achievement restaurant in the country. DD Green Achievement restaurants are designed to save 25% more energy compared with a standard Dunkin’ Donuts restaurant.
“The launch of our next generation concept store marks one of the most important moments in Dunkin’ Donuts’ growth as an on-the-go, beverage-led brand,” says Dave Hoffmann, president of Dunkin’ Donuts US and Canada, which is headquartered in Canton, Massachusetts. “We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage, while emphasizing and enhancing the unparalleled convenience, digital innovation and restaurant excellence that distinguishes Dunkin’. We are thrilled to begin the New Year with such an exciting milestone for our brand, and look forward to rolling out Dunkin’ Donuts’ store of the future to our guests in all of our communities.”
To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com.