Hoogly Tea Expands Luxury Hotel Partnerships

The Alexander House Hotel & Utopia Spa is the newest luxury hotel in the UK to take on the Danish concept of hygge – loosely translated as a year-round feeling of warmth, well-being and cosiness – and make it part of its daily offering.

Hoogly Tea announced that The Alexander House Hotel & Utopia Spa, a five-star boutique hotel and spa located on the borders of Sussex and Surrey in England, is partnering with Hoogly for a unique range of its Danish-inspired tea.

Brighton, UK-based Hoogly Tea has its origins in the mindful Danish “hygge” lifestyle, which is credited with making Denmark one of the happiest nations in the world. “Central to hygge-living is tea, with its ability to bring comfort and a sense of well-being,” says Tina Gloggengieser, Hoogly Tea founder and Danish tea enthusiast.

“As soon as I experienced the Hoogly Tea product, through our connection with Conde Nast Johansens, I knew it was perfect for our guests who come here to relax, unwind and rebalance,” says Tamas Jurca, manager at Alexander House.

The 18 blends of black, white and green teas as well as herbal infusions create a very unique collection. The teas are all hand blended and personally developed by Gloggengieser, and draw on the central themes of hygge: togetherness, food and celebration. These include Around the Fire Black Tea, a combination of smoky tea leaves, warming spices, safflower, and crushed chilli; Baked Apple Chai, a base of Mellow Sri Lankan tea with apple, ginger, cinnamon, and cloves; and Sparkling White, Chinese white tea with apple, lemongrass, elderflower, and rosehip among many others.

In August, Hoogly Tea announced a partnership with Condé Nast Johansens. Through this collaboration, Hoogly Tea is now available in Condé Nast Johansens’ luxury hotels, spas and venues throughout the UK and Ireland.

Hoogly teas are blended and packed in the UK, ethically sourced and fairly traded. The biodegradable tea pyramids are soil association certified.

For more information on Hoogly Teas, visit: www.hooglytea.com. For information on the Alexander House Hotel & Utopia Spa, visit: http://www.alexanderhotels.co.uk/alexander-house-luxury-hotel-sussex.

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