Starbucks expands Rewards loyalty program into grocery locations

Members of Starbucks Rewards loyalty program have a new way to earn Stars as the program expands down the grocery aisle to now include Starbucks K-Cups Packs and ready-to-drink beverages.

The expansion more than triples the number of products eligible for Stars through the Starbucks Rewards loyalty program at grocery, where customers can now earn Stars on a wide range of Starbucks K-Cup Packs, individual ready-to-drink Starbucks beverages (excluding RTD four-packs) and Starbucks Multi-Serve Chilled Coffees in addition to Starbucks packaged roast & ground coffee, Starbucks VIA Instant Coffee, and Starbucks VIA Instant Refreshers TM beverages. Stars collected on eligible products are added to Starbucks Rewards members’ accounts and can be used to redeem Rewards at participating Starbucks retail locations.

Customers can receive the points by uploading the receipt for purchase of qualifying products via text, e-mail or to the web. The stars will be applied to their account approximately three days after confirmation of a successful receipt. Detailed instructions can be found below at

Through Starbucks Rewards, members earn Stars for eligible purchases of coffee, food, drinks and merchandise, by registering a Starbucks Card or downloading the Starbucks Mobile App. After registration, members begin earning Stars and receive benefits including a free birthday beverage; free same-day in-store refills; and access to Mobile Order & Pay, which lets customers order and pay for their beverage via mobile device, prior to arriving at their selected, participating store.

Since its introduction in 2009, Starbucks Rewards loyalty program has allowed the company to introduce new ways and platforms to stay connected with customers. Starbucks has continued to evolve and expand the program to offer more benefits to customers. More information about Starbucks Rewards can be found at

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