High Brew Coffee announces three initiatives during Expo West
High Brew Coffee, a ready-to-drink cold-brew coffee product, announced three major initiatives during Expo West in Anaheim, California (9-12 March). The first is a partnership with delos Andes Cooperative of Colombia, which will allow High Brew to make a measurable difference in the coffee growers’ community. In addition, High Brew Coffee is adding a new flavour, Creamy Cappuccino + Protein, and stopping the use of Stevia with three enhanced recipes for bolder flavours using only natural cane sugar.
High Brew Coffee is partnering with the delos Andes Cooperative, a non-profit, multi-active Cooperative with over 3,500 coffee producers onsite. This partnership gives High Brew Coffee the chance to give back to the community where coffee beans originate and improve the quality of life for the growers, and encouraging future generations of coffee growers. In addition, the company will focus on creating infrastructure in the community, such as a new wet mill, which increases environmental sustainability, decreasing the consumption of water used, with the ultimate goal of saving 20 million liters of water from contamination.
“Giving back to those involved on the ground with coffee growing has been a passion of mine since I started High Brew,” said David Smith, founder and CEO of High Brew Coffee. “Knowing that we are not only providing the highest quality coffee to our consumers, but also improving the quality of life for thousands of farmers speaks to our core value to provide a higher standard in coffee.”
Continuing this mission to provide a higher standard in coffee, High Brew Coffee is discontining the use of Stevia and debut new recipes – Mexican Vanilla, Salted Caramel and Dark Chocolate Mocha – made with only natural cane sugar. These flavours will keep their hint of sweetness using natural sugars without any trace of Stevia or monk fruit. This revamped formula allows for a more robust flavour profile and a first-rate taste that has less acidity than the average cup of coffee. The new flavours will remain under 100 calories per eight-ounce can with 14 grams of natural sugar.
During Expo West, High Brew Coffee also introduced the latest addition to its line of ready-to-drink cold brew coffees, Creamy Cappuccino + Protein, which allows coffee lovers to drink their coffee and their protein too. This newly-created coffee drink packs in necessary daily amounts fiber and protein in the coffee, with a hint of sweetness and a cold-brewed process to ensure it is better, not bitter. Creamy Cappuccino + Protein has 12 grams of protein, three grams of fiber and only 10 grams of sugar.