PJ’s Coffee of New Orleans debuts Red Velvet Cake blend

Celebrate a classic southern staple with PJ’s Coffee of New Orleans’ New Red Velvet Cake Blend. The seasonal coffee blend is available now for a limited time only in hot, iced and PJ’s Signature Velvet Ice, this meld of chocolate and vanilla crème with coffee beans lets you indulge in the decadent dessert without the calories.

 A classic gourmet blend of 100% Arabica beans, mild cocoa and creamy vanilla frosting flavors combine to create the Red Velvet Cake cup – no crimson dye is used.

 “As we continue to expand the PJ’s Brand beyond New Orleans, we’re excited to stay true to our roots by introducing classic southern flavors,” says Reid Nolte, director of marketing and brand strategy of Ballard Brands, parent company of PJ’s Coffee, New Orleans, Louisiana. “Our Red Velvet Cake Coffee brings decadence to your cup; our customers will feel right at home, no matter where they are.”

 PJ’s Red Velvet Cake Coffee is available at all PJ’s Coffee locations (hot, iced and Velvet Ice) and whole bean coffee and online at www.pjscoffee.com (whole bean coffee) through 30 April. Handcrafted Red Velvet Cake Coffee beverages range in price from USD $2.10 for a small iced RV coffee to USD $9.35 for an extra-large RV Velvet Ice. The RV whole bean coffee retails for USD $15.99/lb.

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