Starbucks expands RTD coffee line
Starbucks customers in the US have new ways to get their coffee on-the-go this spring with new additions to Starbucks ready-to-drink beverages line. The new RTD beverages are available where groceries are sold.
The same smooth flavour of Starbucks Cold Brew Blend slow-steeped in Starbucks stores is also one of Starbucks most popular RTD beverages. This season, customers can try the new Cocoa & Honey with Cream Starbucks Cold Brew, joining black, unsweetened Starbucks Cold Brew launched in 2016. Cocoa & Honey with Cream Starbucks Cold Brew is rolling out to grocery stores in March starting with the West Coast, Northeast, Southeast and Great Lakes regions. Unsweetened Starbucks Cold Brew is also available in grocery and select Starbucks stores nationwide this summer.
Starbucks has added a Dulce de Leche Frappuccino bottled coffee drink to its lineup, with a smooth blend of sweet caramelized milk and coffee.
There are also three new Doubleshot varieties for customers, including the new Cubano Starbucks Doubleshot Espresso inspired by Cuban-style coffee, Espresso and Salted Caramel Cream and Caramel Starbucks Doubleshot Coffee & Protein are also new additions to the Doubleshot family.
Customers can now bring home convenient multi-serve bottles of Starbucks Iced coffee in new Blonde Roast, for those who prefer a light and mellow flavor, and new Dark Roast for a bold and robust coffee experience. These join Starbucks Iced Coffee Medium Roast, which are delicious black and unsweetened or customized with a splash of milk, a favorite sweetener or a little ice. They are available in a 48-fluid-ounce bottle in the chilled section at grocery stores nationwide.
Starbucks and PepsiCo started the North America Coffee Partnership and launched Starbucks Bottled Frappuccino chilled coffee drink more than 20 years ago. This partnership has grown to a selection of more than 40 RTD Starbucks beverages and more than USD $2 billion in retail business