Yibin hosts Sichuan China 2017 annual International Tea Conference

Yibin hosts Sichuan China 2017 annual International Tea Conference

The 2017 Yibin Sichuan China Annual International Tea Conference event will take place 17-19 March at the Yibin Crowne Plaza Hotel, which is close to the city centre and not far away from the Cuiping district, where some of the biggest tea gardens are located.

Yibin, a city of around 5 million people, is located on the banks of the Yangtze river and about equal distance from Chengdu and Chong Qing.

With a 2015 output of around 234,000 metric tonnes of tea, Sichuan province is the fourth leading tea producer in China, after Fujian, Yunnan and Hubei. The capital city Chengdu is home to one of the largest tea wholesale markets in southwest China.

Sichuan’s mountains and river basin areas have rich soil and the right climate for high quality tea growing, thus making it home to several terroir teas of longstanding fame, such as Mengding Huang Ya, a famous yellow tea; Emeishan Xue Ya, Mengding Ganlu and Zhu Ye Qing, all green teas, and the fine Chuan Hong black tea, made from buds only.

In order to raise the profile of Sichuan teas within Western consumer markets, one of the province’s biggest operators, the Sichuan Tea Group, along with about 30 other local tea-producing companies, has organized a series of joint promotional activities, one of which is the annual tea exhibition. The Yibin Tea Conference is designed to offer suitable means to efficiently market the various the fine local Protected Geographical Indication (PGI) and other Protected Origin Appellation (POA) teas from Sichuan.

The Yibin Tea Conference will feature a tea expo as well as a tea-market related presentations focused on direct trade and supply chain issues, and many receptions that are designed to encourage networking with the local suppliers. For more information on the Yibin Tea Conference,  contact Zhu Meng (Miss) at: [email protected].

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