The Swiss Coffee Industry Navigates Turbulent Waters
Swiss consumers are quality aware and expect great coffee away from and at-home. Image credit: jaidil-stock.adobe.com
Switzerland, the world’s largest roasted coffee exporter by value, sees its position increasingly challenged by global trade conflicts, economic uncertainty in Europe and a rise of powerful competitors. Despite the headwinds, the Swiss coffee industry, historically buoyed by one of the world’s highest living standards on the domestic market, is adapting and finding new avenues for growth. By Vladislav Vorotnikov.
This feature article is restricted to logged-in paid subscribers.
Login or subscribe now to view this exclusive content.
