Barista Espresso celebrates 25 years with the launch of “The Master Blend”

In celebration of 25 years of crafting coffee experiences, Barista Espresso has unveiled “The Master Blend” – a new addition to its well-regarded line of espresso capsules.

Since 1999, Barista Espresso has established itself as a recognised coffee brand, offering Italian espresso products to homes and businesses across Lebanon and the region. The company focuses on maintaining product quality and has introduced innovations aimed at meeting the preferences of a wide range of consumers.

To mark 25 years in the coffee industry, Barista has launched The Master Blend – an espresso made from 100% Arabica beans, developed for consumers who value depth and balance in their coffee. With an intensity level of 12, the blend is intended to deliver a strong yet smooth flavour profile that reflects Barista’s established style while introducing a bolder taste.

“The Master Blend is more than just a new capsule – it’s a celebration of who we are and where we’re going,” said Roy Daniel, managing partner at Barista Espresso. “It honors the craftsmanship that built our foundation while embracing the evolution of taste and technology.”

The Master Blend will officially debut at Horeca Beirut, taking place from 8-11 April, where attendees will have the opportunity to sample the new espresso. The launch reflects Barista’s ongoing efforts to adapt to market trends while maintaining its focus on quality, consistency and authenticity.