herbal tea

 

The pandemic spurs an ever-increasing demand for wellness teas

As consumers actively seek food and beverages that support their physical and mental wellbeing, from boosting immune systems, enhancing moods, sustaining energy, and reducing stress, the functional/wellness category will continue to experience strong growth. For the tea industry, this is an opportune moment on which to capitalise.

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Buds to bolster the demand for flavoured tea

Sales of flavoured teas – both Camellia sinensis and botanical/herbal-based – are booming, coupled with the numerous functional, health, medical benefits, and the result is a category with continued strong global growth potential.

Tea & Coffee Trade Journal