Health awareness & the impact on flavour

Consumers are making smarter choices in their quest to live healthier lifestyles. But although they are actively searching for better-for-you ingredients and products, flavour remains the leading attribute consumers look for in functional beverages.

Time for a new wellness conversation

Promoting tea as a healthy beverage is still a strong message, but the wellness conversation needs to evolve to further present opportunities for growth. By Anne-Marie Hardie

Tea & Coffee Trade Journal