Peet’s Coffee achieves 100% water processing for decaf coffees
Peet’s Coffee announced that the company has fully transitioned to water processing across its entire line of decaffeinated roasted beans, K-Cup pods, and handcrafted decaf coffee beverages available in Peet’s coffee bars. This process is chemical-free and naturally removes caffeine while ensuring the integrity, taste, and quality of the coffee beans for an optimal sipping experience.
Of the top five premium coffee brands available in US grocery and mass retailers, Peet’s Coffee is the only brand exclusively using the natural water process decaffeination method for all decaffeinated beans and K-Cup pods (per the top five premium bagged coffee brands based on Nielsen AOC $ Volume for the 52-week period ending 6 November 21). As one of the leading decaf brands, the move to water process its decaffeinated coffees comes as Peet’s decaf bean portfolio has grown 11% over the past 12 months (as reported by Nielsen for the period ending 6/11/21).
“Peet’s Coffee is dedicated to exceptional coffee experiences, with the most stringent standards in place for quality, sourcing, and taste. We are continuously improving our coffee offerings to meet the lifestyle needs of our consumers, and decaffeinated coffee is an important staple for many,” said Doug Welsh, vice president and roastmaster for Emeryville, California-based Peet’s Coffee. “To the delight of our decaf coffee drinkers, we use the same superior roasted beans in our decaffeinated blends as we do in our regular coffees, so the flavour is never compromised. Now, they will be able to enjoy a Peet’s coffee that is naturally decaffeinated though water process while maintaining the superior taste you’d expect from Peet’s.”
The water process decaffeination method gently removes caffeine from fresh coffee beans while maintaining the bean’s distinctive flavour profile. Water process decaffeination occurs in two steps: First, the decaffeinator prepares a solution from pure hot water and unroasted coffee beans, then filters the caffeine out of that solution. Then, a batch of raw green coffee beans selected and supplied by Peet’s are soaked in the solution. The caffeine flows out, leaving the flavour intact. The beans – full of flavour, not caffeine – are then dried and ready for hand roasting at Peet’s Roastery in Alameda, California.
Peet’s decaffeinated coffee offerings include medium and dark roasts as well as organic and single origin coffees:
- Decaf Major Dickason’s Blend (beans)
- Decaf House Blend (beans and K-Cup pods)
- Decaf French Roast (beans)
- Organic Decaf Terrena (beans)
- Decaf Especial (K-Cup pods)
- Decaf Mocca Java (beans)
- Decaf Sumatra (beans)