F Gaviña & Sons Inc partners with Terracycle in recycling initiative for flagship coffee brands
California-based F Gaviña & Sons, Inc, makers of Don Francisco’s Coffee, Café La Llave and a wide variety of other family-crafted coffees, has teamed up with international recycling company TerraCycle to offer coffee lovers a free and easy way to recycle Don Francisco’s Coffee Family Reserve and Café La Llave single serve coffee pods and espresso capsules.
Through the Coffee Pod Recycling Program, the latest eco-friendly initiative from the family-owned company, consumers can now send in their used single serve coffee pods and espresso capsules to be recycled for free. To participate, customers will sign up on the TerraCycle program page at www.terracycle.com/gavina and mail in the used pods and capsules using a pre-paid shipping label. Once collected, the packaging is cleaned, separated by material type, melted and remolded to make new recycled products while the residual coffee is sent to an industrial composting facility. Additionally, with every shipment sent to TerraCycle through the program, consumers can earn points that can be used for charitable gifts or converted to cash and donated to the non-profit, school or charitable organisation of their choice.
“As coffee growers and roasters, my family built our business on a 150-year legacy and passion for coffee that runs deep and spans four generations,” said Lisette Gaviña Lopez, executive marketing director at F Gaviña & Sons, Inc.
“Sustainability is at the core of every business decision we make, and as we innovate to meet the changing needs and preferences of our customers, we also look for new ways to minimize environmental impact. Through our partnership with TerraCycle we can now extend our environmental efforts beyond the shelf with a responsible recycling program for our espresso capsule and coffee pod customers.”
“At TerraCycle, we understand American’s love affair with a great cup of coffee – we share the sentiment,” said Tom Szaky, TerraCycle’s founder and CEO.
“But through the Coffee Pod Recycling Program, coffee connoisseurs can enjoy their favorite pick-me-up, easily reduce waste, all without sacrificing the enjoyment of their favorite brew.”
F Gaviña & Sons’ commitment to sustainability led to the creation of the Direct Impact Initiative, which focuses on four pillars: dedication to farmers, sustainable sourcing, environmental sustainability, and social stewardship. Dedicated to smallholder farmers and the land they work upon, Gaviña and partners work towards improving the quality of life and increasing social and economic development in Coffee Belt farming communities. These efforts include technical assistance for Guatemalan farmers to employ sustainable farming techniques while increasing household income, and building a central coffee processing wet mill in Colombia to help local smallholder farmers adapt to climate change while reducing environmental footprint. The company also sources certified coffees from Rainforest Alliance, Fair Trade USA and USDA certified Organic, and roasts all its coffee from its Zero Waste to Landfill plant in Vernon, California.
The Coffee Pod Recycling Program is open to any interested individual, school, office, or community organisation. For more information on TerraCycle’s recycling program, visit: www.terracycle.com.
For more information on Don Francisco’s Coffee and Café La Llave brands, visit: www.donfranciscos.com.
For more information about parent company F Gaviña & Sons, Inc and its sustainability efforts, visit: www.gavina.com.
