Farrer’s announces new Lake District-inspired tea branding
Working with the creative team at Kendal-based design studio Cactus Creative, Farrer’s has announced the launch of brand new packaging designs for seven teas in its tea bag range, including English Breakfast, Green Tea and Darjeeling.
Each of the seven designs captures a favourite Lakeland spot and showcases the essence of what makes the place Farrer’s calls home so special. The company hopes that the design may even encourage consumers to get out and explore more of the Lakes themselves.
The packaging designs for part of the teabag range are new, but the blends inside haven’t changed and with the addition of Farrer’s new interior product wrapping, customers will find that the teas taste fresher than ever.
Dave Walsh, Farrer’s general manager, commented: “We really felt it was time to update the packaging designs in our teabag range and we couldn’t be happier with the designs the Cactus team have created. As a company we’ve had so many successes over the last 200 years, and we wanted to create a range of designs that would take us forward into our third century of business. We hope to strengthen the strong emotional ties people have to Farrer’s by remaining true to the landscape that inspires us, whilst forging relationships with new tea drinkers by bringing a sense of adventure to their tea-drinking experience.”
Matthew Richardson, creative director at Cactus Creative, said: ‘’This project is the culmination of a year long re-brand for Farrer’s and in it we have captured the relationship between Farrer’s Teas and the inspirational setting of the Lake District. Between them, the images encapsulate the variety of this ever-changing landscape at different times of the year. Individually each blend features a time and place that reveals something of its essence. Green Tea is represented by the lush Langdale Valley, Darjeeling brings us a crisp bright Derwentwater and English Breakfast finds the midsummer sun breaking over Wastwater. We all have our favourite teas and parts of the Lake District and we hope these designs inspire people to find new ones.’’
Consumers should start to see Farrer’s new designs in tea aisles across the Lake District region in the coming weeks, but the rebranded products are available now though Farrer’s online shop.