Costa Coffee launches canned RTD products
The Coca-Cola Company and Costa Coffee have unveiled Costa Coffee Ready-to-Drink (RTD), a new chilled, canned coffee brewed with Costa Coffee beans.
Costa Coffee RTD will launch in three variants – Classic Latte, Caramel Latte and Black Americano. The new range uses the same Mocha Italia Signature Blend coffee beans used in all Costa Coffee. Costa Coffee RTD is said to contain 30% less sugar than most other ready-to-drink coffees in Great Britain, with between 95 – 120 calories per 250ml can. The result provides consumers with an authentic coffee experience with a real caffeine hit, with each drink containing the equivalent of a double shot of espresso.
It is the first launch since Coca-Cola completed the acquisition of Costa Coffee in January 2019.
“Our teams at Coca-Cola and Costa Coffee have been working around-the-clock to make our shared vision of Costa Coffee ready-to-drink coffee a reality,” said Jennifer Mann, senior vice president and president of global ventures for Coca-Cola. “This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee. The result is a fantastic tasting, ready-to-drink coffee.”
Dominic Paul, CEO of Costa Coffee said: “Through this collaboration we’ve been able to work together to offer consumers the great taste of Costa Coffee in a can for the first time. We are committed to working together to give consumers more opportunities to enjoy the Costa Coffee they know and love, whenever they want, wherever they are. We’re really proud to have bought this product to market at such speed while still ensuring the range has proper coffee at its heart.”
As with all Costa Coffee, all the coffee beans are Rainforest Alliance Certified. The range will be sold in 250ml cans which are 100% recyclable.