Holy Kombucha Refreshes Packaging, Plans to Expand Distribution
Holy Kombucha has updated its packaging and announced plans to increase distribution throughout 2017.
Holy Kombucha tapped Berlin Packaging, and its design subsidiary Studio One Eleven, to refresh the brand’s overall look, starting with its bottles. Berlin Packaging worked on the initial Holy Kombucha product design in 2012, when the company was founded.
The redesigned 16.9 ounce Holy Kombucha bottles boast a wider, 38-millimetre neck, making it easier for customers to drink and operationally faster to fill when compared to the previous “glass vinegar bottle” mold. A tall shoulder also allows the brand to maintain the integrity of its label, which showcases Holy Kombucha’s “Drink Well, Do Better” tagline. Additional, Holy Kombucha’s signature dove logo flanks both the base of the bottle as well as the newly designed vented cap at the top of the bottle, further cementing the brand’s identity.
The redesigned Holy Kombucha bottles began hitting retail shelves earlier this spring and is currently available in stores such as Kroger, Whole Foods and Costco throughout Texas, Oklahoma, New Mexico and Arkansas.
In addition to the structural redesign, Berlin Packaging’s financial management and quality service recommendations also played a significant role in the rebranding of Holy Kombucha. By sourcing the manufacturing of the new bottles, Berlin Packaging helped improve overall profit margins.
Additionally, while the packaging solution allowed for a significant increase in production rates, Berlin’s financial arm allowed for Holy Kombucha to upgrade its equipment, resulting in quadrupled production while decreasing overall labour costs. This will ultimately aid in the brand’s expansion plans, as they are currently eyeing increasing their distribution into states like Colorado and Illinois in the coming months.