PJ’s Coffee of New Orleans Unveils Rebranded Look
PJ’s Coffee of New Orleans is unveiling its rebranded look. After releasing a newly designed logo in late 2017, PJ’s Coffee is continuing rebranding efforts across its cafés to give guests an elevated experience.
The new interior design will be rolled out to all new PJ’s Coffee locations along with its more than 90 existing national and international locations (international locations include three stores in Vietnam and one location in Kuwait). While still capturing the classic New Orleans style the brand is known for, the brighter and more modern look is designed to promote a hospitable experience for all guests. Each location will feature a neutral colour pallet, a traditional coffered ceiling over the service are as well as a modern, exposed ceiling in the dining area. The new design will also feature an array of different fixture styles to enhance the overall environment. Additionally, there will be various seating styles ranging from high top tables, barstools, banquets with community tables, tufted leather couches, plush chairs, and ottomans. The stores are also adding a kegerator for the cold brew coffee.
The updated look is to encourage guests to spend more time enjoying coffee while enhancing the overall experience and will promote consistency across the brand allowing guests to feel at home no matter which PJ’s Coffee they choose to visit.
“The rebrand is vital towards our efforts of amplified growth and the new ubiquitous design will help fuel our domestic and international expansion,” says PJ’s Coffee franchise development director, Ryan Stansbury. “We want to appeal to a broad demographic and offer everyone a comfortable place to relax, socialize, study or have a small business meeting while at PJ’s. The new design is aimed to create a superior ambiance to align with the superior products we offer guests.”
Many stores have already begun to implement the redesign. Two PJ’s Coffee locations, one in Mandeville, Louisiana, and one in New Orleans have been updated. “PJ’s Coffee is celebrating its 40th year as an established brand, so we wanted to update our look and give our guests an overall exceptional experience that is aligned with current consumer trends,” says Stansbury. “We believe that by creating a physical change, it will lead to a positive emotional change — not just with customers, but also with our franchisees, managers and baristas.”
PJ’s Coffee of New Orleans was founded in 1978 in New Orleans, Louisiana, by Phyllis Jordan and acquired by Ballard Brands in 2008. The coffeehouse chain serves a wide variety of iced, frozen, hot, cold brew, and nitro-infused coffees using only the top one percent of Arabica beans, as well as organic tea and fresh breakfast pastries. The brand’s iced coffees are brewed daily using a special cold-drip process that protects the flavour and strength of the beans, while producing a coffee that is two thirds less acidic — a process pioneered by Jordan.
For more information, visit: www.pjscoffee.com.