Starbucks Blonde Espresso Launches in US Stores
Today, Starbucks Coffee Company announced the arrival of Starbucks Blonde Espresso, marking the first time the company has introduced a new core espresso option in the United States in more than 40 years. Customers across the US will now be able to order any handcrafted espresso beverage with their choice of “Starbucks Signature” or “Starbucks Blonde” espresso, including Starbucks Caffe Latte, Cappuccino, Flat White, Macchiato and Americano beverages.
“Our partners are so passionate about their craft and now they get to help our customers discover and personalize the foundation of the beverage – an espresso that is either bold and rich or smooth and bright. We want every experience our customers have with us to be perfect for them” says Kris Engskov, president US Retail for Starbucks.
Demand for espresso beverages is on the rise with the National Coffee Association reporting in 2017 that nearly 25% of past-day daily coffee drinkers choose espresso. Starbucks has offered a second espresso option in select international markets since 2013, including the debut of Starbucks Blonde Espresso in Canada last year to an overwhelmingly positive response from partners (employees) and customers. Building on that success, this is the first new addition to the company’s US core espresso menu and, as a permanent addition will be available year-round. Starbucks Blonde Espresso is also available in pods for the Verismo System by Starbucks and, joins Starbucks portfolio of lighter roast offerings including Starbucks Blonde Roast coffees, which were introduced as whole bean packaged coffee and brewed options in 2012.
Created by a team of master blenders and roasters, Starbucks Blonde Espresso brings together beans from Latin America and East Africa, roasted to the peak of their flavour to highlight the coffee’s balanced, subtle sweetness. “We set the standard for a dark, boldly roasted coffee and in this case, we broke a few of our own rules by taking a lighter approach to espresso which created a bright taste with sweet citrus notes and a smooth body,” says Andrew Linnemann, vice president of Global Coffee for Starbucks. “We are really proud of the roast and think customers are going to love experimenting with it.”
All of Starbucks coffee, including Starbucks Blonde Espresso, is sourced through its Coffee and Farmer Equity (C.A.F.E) Practices, the company’s approach to sourcing that meets its social, economic, environmental and quality standards. Starbucks is also a founding member of the Sustainable Coffee Challenge, a growing coalition of more than 80 industry and conservation leaders led by Conservation International. The challenge is convening the sector to sustain the future supply of coffee while helping to ensure the prosperity and wellbeing of farmers and workers.