New Starbucks Frappuccino Beverages Provide Sensory Experiences for Customers in Asia

A great beverage isn’t always just about taste. It can be a whole sensory experience including a tantalising aroma and appealing appearance. For customers across Asia, now it can also be about a wider range of unique textures.

Starbucks is introducing three Frappuccino blended beverages that are twists on classic tea and coffee favorites infused with unexpected ingredients. The new beverages are available for a limited time at participating Starbucks stores across Asia beginning 6 June. They include:

  • Starbucks Irish Cream Coffee Pudding Frappuccino blended beverage: A coffee pudding base is infused with Irish Cream flavour, then topped with espresso whipped cream and finely ground espresso powder.
  • Starbucks Matcha Earl Grey Jelly Frappuccino blended beverage: A layer of green tea gives this beverage its distinctive summer colour, and traditional Earl Grey tea is transformed into a jelly layer and finished with whipped cream and Matcha powder.
  • Starbucks Banana Split Frappuccino blended beverage: Like a drinkable ice cream sundae, this beverage combines sweet strawberry whipped cream and banana and mocha, which is blended and topped with a vanilla whipped cream. Chunky and crunchy waffle pieces complete this nostalgic summer treat.

“We experimented with different combinations of flavours to create new sensory experiences,” said Michele Waits, vice president, marketing & category, Starbucks Asia Pacific. “The striking layers, textures and flavours make each Starbucks Frappuccino distinctive.”

“That’s something that consumers across Asia report they appreciate,” said Davina Patel, global food and drink analyst at Mintel, the global market intelligence agency. “And while it seems that consumers in Asia Pacific are demanding richer flavours, as reflected in Mintel’s 2017 Global Food and Drink Trend, ‘In Tradition We Trust’, they are also finding comfort in modernized updates of age-old formulations, flavours and formats.”

She said that according to Mintel Global New Products Database, Asia Pacific accounted for 88% of all global drink launches between 2012 and 2016 that feature the words ‘chewy’ or ‘jelly,’ making it the most active region for drinks that come with a bite. Noting the growing demand for richer and indulgent flavours within the region, Patel said “cream flavours have really started to play on that need.”

Availability of these beverages vary by country. For more information, visit: Starbucks.com.

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