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Peet’s Coffee Welcomes 2018 with a Golden Line Up

Peet’s Coffee announced a 2018 winter lineup influenced by turmeric, a flavourful and fragrant spice praised for its reputed health benefits. Each beverage within the limited-edition line – Golden Caffẻ Latte, Golden Chai Latte, and Golden Cappuccino – blends the signature spice with other rich ingredients, from the warmth of ginger to the light sweetness of honey.

“After an indulgent holiday season, our wellness-centric and coffee-forward Golden Caffẻ Latte, Golden Chai Latte, and Golden Cappuccino are the perfect way to kick off 2018,” says Dave Burwick, CEO and president, Peet’s Coffee, Emeryville, California. “Their simple, flavourful spices also honour our founder, Alfred Peet, who originally sold such ingredients in our first coffeebar on Vine & Walnut when it opened in 1966 and was known as ‘Peet’s Coffee, Tea, and Spices.’”

The following 2018 winter beverages, handcrafted with organic and all-natural ingredients, are available across participating Peet’s coffeebars from 10/1/2018 to 30/4/2018:

  • Golden Caffẻ Latte (USD $4.30 – $5.60): hand-steamed milk blended with earthy turmeric and poured over pulled espresso infused with ginger and a touch of honey sweetness;
  • Golden Chai Latte (USD $3.95 – $5.25): an infusion of Mighty Leaf Tea Masala Chai, turmeric, and light spices to create an aromatic cup;
  • Golden Cappuccino (USD $3.85 – 5.10): the classic cappuccino reimagined with the zesty mix of turmeric, ginger and honey.

“We are thrilled to introduce to our menu a spice with such a storied tradition in South Asia before gaining popularity across the world,” says Patrick Main, senior R&D manager, Peet’s Coffee. “We cannot wait to showcase to fans how turmeric complements our coffee-first attitude with a tasty aromatic filled punch.”

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