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ITO EN debuts cold brew teas for matcha Love and Teas’ Tea organic brands

ITO EN launched a line of new ice-steeped cold brew ready-to-drink (RTD) teas across its matcha Love and TEAS’ TEA Organic brands at Natural Products Expo West (9-12 March) in Anaheim, California. Each new beverage leverages authentic Japanese cold brew processes, ice-steeping the tea to bring out the smooth, naturally mellow sweetness of green and black teas. The new teas will begin shipping to retailers in May.

“Consumer demand for cold brew beverages is at an all-time high, and we believe the launch of our new matcha Love and TEAS’ TEA Organic Cold Brew teas will help us establish a new segment in the RTD tea category,” says Rona Tison, senior vice president of ITO EN (North America) Inc. “Given ITO EN’s deep-rooted expertise in Japanese cold brew methods called Mizudashi, we feel there’s an enormous opportunity for us to take the leadership role for this innovative set. We’ve elevated the simple essence of our tea leaves and created a more delicate taste with a smooth, clean finish.”

ITO EN’s new cold brew creations provide a new spin on conventional green and black teas. Ice-steeping the high-quality, premium tea leaves draws out a more nuanced, smooth taste. Product details include:

  • Matcha Love Cold Brew: matcha Love Cold Brew is crafted with whole leaf green tea, finely ground matcha powder and chilled water. Simply steeped to deliver a smooth, subtly sweet taste, matcha Love Cold Brew will be available in two organic varieties:
  • Matcha + Green Tea (unsweetened and Non-GMO Project Verified) and Lemon Matcha + Green Tea.TEAS’ TEA Organic Cold Brew: the brand’s meticulous cold brewing methods provide a more refined and smoother taste than conventionally brewed teas. TEAS’ TEA Organic Cold Brew will be available in two varieties: Pure Green Tea (unsweetened and Non-GMO Project Verified) and Raspberry Black Tea.

Matcha Love and TEAS’ TEA Organic are currently available at natural food stores and specialty supermarkets across the United States, to include Whole Foods Market, Sprouts Farmers Market, Wegmans and The Fresh Market. Products are also available at ITO EN brand retail stores and online at Amazon.com. The matcha Love Cold Brew will retail for USD $2.49 and the TEAS’ TEA Organic Cold Brew will retail for USD $1.99.

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