These are all the posts that have been tagged with Japan.
Younger generations – millennials – are looking for quality, value, authentic products, and transparency. Offering single origin tea options will be more important for attracting these audiences.
The growing demand for premium cups sees single origin and specialty teas gradually conquering Western tea lovers.
Harvesting tea leaves by hand or by mechanical devices is a highly topical question. Transitioning from man to machines is a major decision with many variables, which will heavily impact company investment and marketing strategy.
Japanese green tea is world renowned, but now it has some competition. Although small, black tea production is a growing industry in Japan and unlike green tea, is attracting young producers.
Argo Tea, the Chicago, Illinois-based premium tea brand, is partnering with Whole Foods Market to launch the tea industry’s first line of ready-to-drink (RTD) cold brew single estate bottled teas into the retailer’s stores nationally.
Starbucks has introduced Teavana Frozen Teas, handcrafted beverages that combine Teavana teas and botanical blends with premium ingredients.
Nestlé AG has acquired a majority stake in Blue Bottle Coffee.
With an ideal geographic allocation close to the equator, high peaks and volcanic soils, the tea plant is thriving in Indonesia, but is not profitable enough compared to other cash crops.
The rise of emerging markets across Southeast Asia for more than two decades has brought about a stunning rise in coffee consumption to the region’s already fast-expanding economies. From the biggest players in the traditional markets like the Philippines and Japan, to new giants such as China, South Korea, Indonesia and Vietnam, this is a welcome development for the coffee market and analysts expect the Asia coffee boom to set new records for world growth in coming years.
The Asia Pacific market is expected to continue to experience dramatic coffee growth in the coming years. However, local brands–and mixes–dominate, so international players looking to enter the ASEAN market must ensure their brands “feel local” and cater to local tastes.
Growing over half of the global tea output on around 70 percent of the world’s tea acreage, more than 15 million small farmers are major stakeholders, but they are also the most fragile link of the supply chain.
Given its purported health benefits, I have been trying to find ways to incorporate green tea into my diet (I’m not a fan of its grassy taste), and I think I may have finally found the perfect way—matcha latte martinis!
The first of this two-part series examines new categories of added value associated with specialty coffee, particularly specialty coffee sourced directly from individual farms in small lots through a transparent and traceable model.
Starbucks has introduced Nitro Cold Brew on tap at its first location in the UK in London, with plans to roll out to up to 100 more stores around the country this summer.