The international voice of the tea and coffee industries since 1901. Special Feature: Where Does the Caffeine Go? The extraction of coffee is an intricate process where the removed caffeine is converted into items that we enjoy in our everyday lives. Coffee Feature: Top 10 Factors to Consider When Evaluating Your Flavored Coffee Program Flavor specialist, Jeff Nichols counts down the “Top 10” things to remember when offering flavored coffees in your retail environment. Tea Feature: Japan’s Matcha Tea: A Short Primer Japanese matcha tea has been traditionally used for over 1,000 years, and is increasingly incorporated in modern beverages and products. Specialty News: Brand to Survive and Thrive Tea & Coffee asks Travis Miller to share his powerful branding tips from his seminar, The 10 Commandments to Sky Rocketing Profits. Calendar: What's happening in Tea and Coffee, and where... World News: Reports from the Front Line. Trade News: From the Tea & Coffee Industry... Product Showcase: Tea and Coffee Innovations. Caffeine: Valuable & Profitable Tea & Coffee's Editor and Co-Publisher comments on this month's news... Need a representative? Looking for a new lot? Visit Tea & Coffee's Message Center, the web headquarters for tea and coffee information exchange. Provided by: CoffeeNetwork.Com CURRENT ISSUE SEARCH ARCHIVES SUBSCRIBE T&C FORUM CALENDAR UKERS' GUIDE SHOPPING Tea & Coffee Trade Journal is published monthly by Lockwood Publications, Inc., 26 Broadway, Floor 9M, New York, NY 10004 U.S.A., Tel: (212) 391-2060. Fax: (1)(212) 827-0945, E-mail: info@teaandcoffee.net. Printed in the U.S.A. HTML production and Copyright © 2000 - 2008 by Keys Technologies and Tea & Coffee Trade Journal. All rights reserved.