Sheetz launches cold brew coffee in all stores
Sheetz, one of America’s fastest-growing family-owned and operated convenience-store retailers, is rolling out cold brew coffee to all of its stores on National Coffee Day, 29 September. The launch marks a major advancement in the convenience store industry’s coffee portfolio.
In celebration of National Coffee Day on 29 September, Sheetz will offer one free small cold brew while supplies last to all customers who show their My Sheetz Card, a loyalty card that offers in-store specials, exclusive perks and USD $.03 off every gallon of gasoline.
“Cold brew is, without a doubt, the best way to make cold coffee, because the flavors have a chance to infuse rather than burn,” says Matt Gray, coffee concepts manager, Sheetz, Altoona, Pa. “Sheetz’s method takes no shortcuts, nor attempts to cheapen the product in any way, and the result is a delicious flavor profile accessible to all coffee drinkers and rivaling any cold brew experience out there.”
Sheetz’s cold brew starts with fresh coffee ground in-house and later infused in cold water for 10 hours to ensure the balanced blend of sweet and bitter. The patient process results in a naturally smooth and sweet flavor with less acidity. Sheetz’ culinary team’s made-to-order approach is extended to cold brew, with every cup tailored and hand-poured directly for the customer.
“This product is the real deal and sure to disrupt the convenience category’s coffee offerings as we know it, just like Sheetz,” says Ryan Sheetz, director of brand strategy, Sheetz. “With Millennials drinking more specialty coffee than any other generation out there, we hope to fill more of their cups and also introduce other coffee drinkers to cold brew.”