Crown Creates Exclusive Tins for Nescafé Azera Coffee
For the third consecutive year, Nestlé, maker of the Nescafé Azera coffee brand, has teamed up with Crown Aerosols & Specialty Packaging Europe, for the launch of a series of limited-edition tins.
Created in collaboration with graphic design students from the University for the Creative Arts (UCA), UK, who were asked to focus on the “positivity” theme in the design of each unique can.
There are nine winning designs for the brand’s ranges of instant coffee, with the tenth and eleventh design focused on Nestlé Professional’s coffee range.
Crown worked closely with Nestlé throughout the entire manufacturing process. The company’s printing process complements the students’ graphics, making the containers immediately recognisable on retail shelves and sparking an instant connection with coffee lovers.
Metal is the preferred material for designers as it can be infinitely recycled with no degradation in quality or performance. In addition, the collectable applications become great keepsakes for consumers to use and enjoy long after the coffee inside has been savoured.
The new tins hit retail shelves across the UK this month.