Nestlé Brings Nitro Coffee to the UK
Nestlé has announced the launch of a new product for coffee fans across the UK and Ireland: Nescafé Azera Nitro.
According to the brand, the canned coffee drink is infused with nitrogen for a smoother taste and will be available in Americano or Latte flavours.
Neil Stephens, UK and Ireland managing director, Nestlé Beverages, says, “This is a really exciting launch and promises to bring our premium Nescafé Azera brand to the forefront of the fast growing chilled coffee segment.
“In the year when we are celebrating the 80th Birthday of Nescafé, the launch of Nescafé Azera Nitro shows how our business is continually innovating and evolving with the times.”
In addition to retail, Nescafé Azera Nitro Americano will be available for the catering and hospitality trades exclusively through Nestlé Professional.
George Vezza, business executive Officer, Nestlé Professional, adds, “The unique Azera Nitro coffee drink will be served from a light weight, easy to set up and use tap, mesmerising consumers by the settling effect caused by the nitrogen as its poured in to a glass.
“Non-alcoholic beverage options are increasingly important for the UK and Irish consumer, especially younger generations. Nescafé Azera Nitro means Nestlé Professional can help our partners across all the catering and hospitality sectors make the most of these changes with our novel, attractive and great tasting chilled coffee drink.”