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C O N T E N T S
Trade Show Preview:
Tea & Coffee World Cup Coming to Seville!
Staff Report
Tea & Coffee World Cup Seville wil be the 8th edition of Europe's largest international coffee and tea fair. 2009 Tea & Coffee World Cup creates business opportunities for the global coffee and tea industries and beverage services.
Special Feature:
Economic Tea & Coffee Forecast 2009
Staff Report
As 2008 ends with an economic crisis evident, Tea & Coffee Trade Journal asked several key players of the industry for their thoughts on what the 2009 will bring.
Coffee Feature:
Rewards for Excellence in Rwanda
By Anne Ottaway - Photos by Jasper Uhlenbusch

Ten years after its first program in Brazil, Cup of Excellence makes its African debut.
Tea Feature:
Environmentally Hot Tips Sustain the Price of Tea
By Dr. Terry Mabbett
Dr. Mabbett examines the reasons for the continual decline in tea prices, and what companies like Unilever are doing to successfully sell tea produced on sustainable farms at low, competitive prices.
Specialty News:
Coffee shops with a “Smooth” Business Plan
By Shane Murphy
With the economy in a near unprecedented meltdown and more coffee shops on most every corner, it is critical for independent retail specialty coffee house and drive-thru owners to diversify their menu to attract more customers in the off season and slower times of the day. Start with smoothies.

D e p a r t m e n t s
From the Editor's Desk:
My Observations for 2008

World News:
Coffee and Tea Reports from the Front Line.

Calendar:
What's Happening in Coffee and Tea, and Where.

Product Showcase:
Tea and Coffee Innovations...

Trade News:
From the Tea and Coffee Industry.


Tea & Coffee World Cup Exhibition


Tea & Coffee Trade Journal is published monthly by Lockwood Publications, Inc., 3743 Crescent St., 2nd Floor, Long Island City, NY 11101 U.S.A., Tel: (212) 391-2060. Fax: (1)(212) 827-0945. HTML production and Copyright © 2000 - 2013 by Keys Technologies and Tea & Coffee Trade Journal.

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