Tea & Coffee's Product Showcase:
A Treat for Kids of All Ages
A smooth sweet blender drink of classic flavors from the past, Cool Sicles from Cool Capp are not just for kids (but they sure will like them too)! Containing real fruit and 100% of the recommended daily allowance of Vitamin C, one sip of these frozen beverages will send you down memory lane. They come in the flavors one grew up on…Cotton Candy, Bubble Gum, Orangsicle, Black Cherry, Strawberry, Green Apple, Blue Raspberry Lemonade and Grape.
For the perfect 16 oz drink, add 2 scoops of Cool Sicle mix to a blender along with a 16-oz cup of ice and 7 oz. of water and blend! Cool Sicles are sold by the case and no refrigeration is required. Cool Sicles have a one year shelf life and are half the cost of liquid mixes.
Cool Capp, 30253 Tomas, Rancho Santa Margarita, CA 92688. Tel: (1)(949) 709-5670, Fax: (1)(949) 709-5682, E-mail: email@example.com, Web site: www.coolcapp.com.
The Easy Way to Brew
The Tea Control brewer teapot helps your customers enjoy your tea at home at just the strength they desire, from the first cup to the last. “It is so easy to use… they don’t have the mess or hassle of removing the filter when the tea is finished steeping,” states the company. Loose tea or a teabag is placed in the filter insert that comes with the teapot. The user then just turns the lid to stop the brewing process: this movement isolates the tea in a separate chamber away from the liquid. Tea Control keeps the tea tasty and hot for up to 60 minutes. Tea Control includes a stylish glass pot and the patented filter insert, which is available in black, green, yellow, blue, turquoise or red. The 28 oz (.8 liter) version called Tea Control 0.8, brews 1 to 4 cups. The 40 oz. (1.2 liter) version, shown here, is called
Tea Control 1.2 and brews up to six cups. The tea maker can be washed in a dishwasher and is shock-heat resistant.
Riensch & Held GmbH & Co., Hans-Duncker-Str. 1, D-21035 Hamburg, Germany. Tel: (49)(40) 7342 4240, Fax: (49)(40) 7342 4180, Email: firstname.lastname@example.org, Web site: www.finum.com.
The low-carb market has exploded of late, with 59 million people following this lifestyle. Recognizing this demand, S&D Coffee is offering a new line of low-carb cappuccinos. Available in French Vanilla, S’mores, Toffee Nut and Caramel Cream these new additions allow the customer to indulge in their favorite rich, creamy, dull-bodied treat without the worry of extra carbs.
S&D does not use sugar alcohols to reduce the carbs, and with only 5g of net carbs, “the new low-carb cappuccinos have the same full-bodied taste as our cappuccinos without the guilt,” states the company.
The new low-carb cappuccino will be shipped in cases of five, two-pound bags for use in all powdered cappuccino machines.
S&D Coffee, Inc., 300 Concord Parkway S., Concord, North Carolina 28027. Tel: (1)(704) 782-3121, Fax: (1)(704) 721-5792, E-mail: email@example.com, Web site: www.sndcoffee.com.
Gourmet Teas, Clearly Visible
Adagio Teas unveils new retail packaging with a unique see-through top. It is an industry first with important implications for consumers: they will now be able to see the quality and variety of tea prior to the purchase.
Tea packaging is made opaque for a reason: tea is susceptible to light. Prolonged exposure to light degrades tea leaves’ color and taste. However, most damage is caused by light’s ultraviolet rays. Agadio’s packaging is specially treated to block out UV light. As such, it is the first in the industry to offer consumers a visual presentation of the product, while shielding it from light’s damaging rays.
Gourmet tea is a rapidly growing market, with many varieties of black, green, white and herbal teas competing for consumers’ attention. Many have mysterious sounding names like Ti Kuan Yin and Wuyi Oolong. Consumers are further baffled by the bewildering disparity in the quality of the teas
“Tea varieties on store shelves are proliferating with amazing speed,” says Michael Cramer, Adagio’s marketing manager, “presenting consumers a gamut of unfamiliar choices. Unfortunately, their only means of decision is to compare one pretty package with another. I don’t know anyone who relishes spending their hard-earned money this way. Our new clear-top tins were designed to eliminate this guesswork. The packaging remains attractive. But now there is an opportunity to visually inspect its contents prior to purchase.”
Adagio Teas, 1500 Main Avenue, Clifton, NJ 07011. Tel: (1)(973) 253-7400 x114, Fax: (1)(973) 253-6336, E-mail: firstname.lastname@example.org, Web site: www.adagio.com.
Drink Coffee, Save the Gorillas
Ten years after the Rwandan genocide, Thanksgiving Coffee Co, is helping to rebuild the Rwandan economy while protecting the endangered mountain gorillas made famous by the movie “Gorillas in the Mist.”
In an exclusive licensing agreement with the Dian Fossey Gorilla Fund International (DFGFI), Thankgiving will donate up to 20% of the retail sale price from its new Fair Trade Certified “Gorilla Fund Coffee” to the DFGFI. The money will support programs that assist communities near mountain gorilla habitat by providing healthcare, technical training, micro-credit and will further enhance mountain gorilla protection.
“Through helping people who live near the gorillas, we are also able to improve the stability and environment for the endangered gorilla populations,” says Claire Richardson, president and c.e.o. of the Atlanta-based Fossey Fund.
“Our vision is simple: create partnerships that help farmers become self-reliant, pay a fair price for excellent coffee, and develop new models for protecting the environment,” stated Paul Katzeff, co-founder and c.e.o. of Thanksgiving Coffee Company.
Teaming up with Timothy Schilling, director of the Partnership to Enhance Agriculture in Rwanda through Linkages (PEARL) project, Katzeff helped develop 11 quality control “cupping labs” to be built throughout Rwanda. Cupping labs give family farmers the tools necessary to improve the quality of the coffee they sell, thereby increasing revenues from an international market hungry for quality.
“The cupping labs are the pivotal piece from which all other aspects of quality development get their meaning,” Schilling stated from his office in Butare, Rwanda. “If a producer doesn’t know what his coffee tastes like, how can he make it taste better?”
A similar project by Thanksgiving Coffee Co. in Nicaragua helped create infrastructure that has boosted incomes for nine cooperatives, representing 6,000 farmers.
Thanksgiving Coffee, P.O. Box 1918, Fort Bragg, CA 95437. Tel: (1)(707) 964-0118, Fax: (1)(707) 964-0351, Email: email@example.com, Web site: www.thanksgivingcoffee.com.
Tea & Coffee - December/January, 2005
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