GERMANY - Starbucks Coffee International signed a joint venture agreement with KarstadtQuelle Group to open Starbucks retail locations in Germany, reported the CoffeeNetwork.com web site recently.
The first store is scheduled to open in Berlin in early spring 2002.
"Germany represents one of the major strategic continental European markets for Starbucks,'' said Peter Maslen, president of Starbucks Coffee International. "We are extremely pleased with this significant development in our expansion plans for the region. Our continued strong performance in continental Europe has been a key influence in driving our plans for Germany.''
In addition to Germany, Starbucks recently announced its plans to open its first store in Vienna, Austria, by the end of this year. Prior to announcing Germany and Austria, Starbucks entered its first continental European market, Switzerland, earlier this year, opening its first store in Zurich in March. As of today, Starbucks has opened a total of six stores in Zurich, Basel and Bern.
KarstadtQuelle AG is Europe's largest department store and mail order group. The group's business segments include over-the-counter retail trade, mail order, services and tourism, and real estate.
Starbucks Coffee Company is the largest retailer, roaster and brand of specialty coffee in the world, with more than 4,600 retail locations in North America, the U.K., continental Europe, the Middle East and the Pacific Rim.