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A Brave New World

Are the tea and coffee markets changing? You bet. The sector of retail tea and coffee shops and bars are continuing to spread throughout the globe. Looking at the astronomical growth of the Speciality Coffee Association of Europe, who now boosts over 600 members, an increase of over 20% this past year, I see members who own 1+ units, 5+ units, 10+ units and 20+ units. These companies’ names are new to me. Barista tournaments are cropping up all over the world - Norway, the U.K., Australia and now the Philippines. Education is the primary objective for many associations now. The Specialty Coffee Association of America is working with consumers as special members, who not only love the beverage and want to learn every nuance and technical detail of roasting and brewing, but want to help the coffee producer as well.

The Tea Association of the U.S.A. and Specialty Tea Institute have made it their main objective to reach out to the retailers and consumers and provide tea information and education. This magazine is being distributed at the first World Tea Forum in New York City, a new venue for the usual annual convention the STI has begun regularly holding in conjunction with other association events, in an effort to educate the new and upcoming specialty tea retailer.

For over 100 years, our magazine has been your window on the world of coffee and tea. In growing and changing with the industry, we are also your door of opportunity for retail success. One of the changes we have made to meet these new industry demands is our new monthly Cup Service section. Open this door, and each month we will provide you with new information and resources specifically for the retail and hospitality professionals. This is and will continue to be your number one retail buyer’s resource. Every day, our editorial staff gets inundated with product press releases of interest to your company. Through these releases and through our diverse advertiser resources, we will help you with your marketing decisions. In this month’s section, we focus on the many accessories available to retail shops - what draws one into a store and encourages them to return. With Cup Service, the retailer can glean many opportunities this and every month, giving you a distinct advantage in this ever-changing industry.

I see a change coming. . .one that can benefit all of us -- producers, manufacturers, allied industries. Let’s ride this wave.

Jane McCabe
Editor & Co-Publisher


Tea & Coffee - October/November, 2003

Tea & Coffee Trade Journal is published monthly by Lockwood Publications, Inc., 3743 Crescent St., 2nd Floor, Long Island City, NY 11101 U.S.A., Tel: (212) 391-2060. Fax: (1)(212) 827-0945. HTML production and Copyright © 2000 - 2013 by Keys Technologies and Tea & Coffee Trade Journal.

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