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Green Mountain Coffee Ranked Fast Growing by Fortune

For the second consecutive year, Fortune Small Business (FSB) magazine has ranked Green Moutain Coffee, Inc. among the top 20 on its list of the 100 "Fastest-Growing Small Companies" in America.

Working with Zack's Investment Research, FSB compiled a list of public companies with revenues in 2001 of $200 million or less. The companies were ranked by criteria including earnings growth, revenue growth and stock return (price appreciation plus dividends) from 1999 to 2001. In the July/August 2002 issue, FSB has ranked Green Moutain Coffee, Inc. 10th in earnings-per-share growth, 101st in revenue growth, 7th in total return, and 19th overall.

Robert Stiller, president and ceo of Green Moutain Coffee, Inc. said, "We are very pleased to receive this recognition by Fortune Small Business for the second year in a row. I believe that our ranking is the result of the skill and dedication of our employees, in building a company that is successful and that is making a positive difference in the local and global communiies where we work."

Green Mountain Coffee, Inc. roasts arabica coffees and offers over 75 coffee selections including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters brand.

The majority of Green Mountain Coffee's revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce website, www.greenmoutaincoffee.com, with secure online ordering for customers from its Waterbury, Vermont headquarters.


Sierra Club Coffee Partnership

The Sierra Club and Sacred Grounds Organic Coffee Roasters have signed a partnership to sell certified organic, shade-grown, fair-trade coffees and fair-trade, organic teas under the Sierra Club's name. This partnership reflects the Sierra Club's belief that consumers should have better choices and Sacred Grounds' belief that fine coffee should not come at the expense of small farmers and the environment.

According to Grainne Ferrigan, manager of Sierra Club's licensing program, a broad range of people, beyond the audiences traditionally reached by the Sierra Club, will now have the opportunity to support "green products" through their "daily grind." Profits from Sierra Club Coffee will fund the organization's efforts to protect the environment.

"When coffee drinkers choose the new Sierra Club organic, fair trade and shade-grown blend, they are helping to protect their own health and support fair farming practices around the world. These organic coffees and teas are pesticide-free and bird friendly and by purchasing this new blend of coffee consumers can make a difference on a daily basis," Ferrigan noted.

The Sierra Club, founded in 1892, is America's oldest and largest grassroots environmental organization with over 700,000 members in 65 chapters and over 400 groups nationwide. Their new custom blend of organic, shade grown and fair trade coffee will be available in stores and on-line at www.sacredgroundscoffee.com. The fair trade and organic teas will be available later this year.

Note: The Sierra Club's fruit teas are grown in the USA, and thus have no trade certification.


Forest-Friendly Coffee Raises Money for Defenders of Wildlife

Thanksgiving Coffee Company, the leading roaster of sustainably grown coffees in Northern California, has teamed up with two socially conscious non-profit groups - Grounds for Sharing and Defenders of Wildlife - to introduce Java Forest, a new line of coffee that saves animal habitat while raising funds to protect endangered species.

Grounds for Sharing (www.groundsforsharing.org) helps other non-profits raise money through sales of sustainably produced coffees. Participating organizations receive $2.25 from every package of coffee they sell as a tax-deductible donation to support their activities.

Defenders of Wildlife (www.defenders.org) is Grounds for Sharing's largest participant to date. The 430.000-membcer non-profit seeks to prevent native plant and animal species and their habitats from becoming endangered through research, education, and legislation. The organization is perhaps best known for having championed the groundbreaking 1973 Endangered Species Act.

In addition to helping Defenders raise money, Java Forest coffee helps the farmers who grow it, their local environment, and the animals who share it with them. The coffee is "fair trade" (purchased at a fixed price that supports small farmers), organic (grown without pesticides or other chemicals), and "shade grown" within the forest, rather than cutting it down.

Shade growing protects animals by preserving their habitat, which is threatened by human activities such as coffee farming. In return, the forest produces natural fertilizer for the coffee, and birds eat insects that feed on the plants. This saves the farmers the expense of chemical fertilizer and pesticides, and protects water and soil from run-off and erosion.

"The coffee you choose may seem like a small thing, but it isn't," said Rodger Schlickeisen, president of Defenders of Wildlife. "After oil, coffee is the largest legally-traded commodity in the world, and the choices you make affect what happens on millions of acres of tropical and sub-tropical forest lands. Purchasing shade-grown coffee is an investment in the global environment, and buying it through Defenders helps us protect wild species and their habitats."

Thanksgiving Coffee was founded in 1972 and has been using its sustainably produced coffees to raise money for environmental and human rights causes since 1984. In addition, it recently was an environmental award from the state of California for innovative waste reduction efforts at its roasting facilities, and teamed up with another non-profit organization, Trees for the Future, to offset its carbon emissions by planting over 21,000 trees in Ethiopia.

For more information on Java Forest Coffee, visit www.javaforest.org. For more information about Thanksgiving's full line of fair trade, organic, and shade grown coffees, and its commitment to responsible business practices, visit www.thanksgivingcoffee.com.



Tea & Coffee - October/November 2002
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