Welcome to Hamburg!|
The time has finally arrived
for the 2005 Tea & Coffee World Cup in Hamburg: September 11 - 13 (for more info, visit www.tcworldcup.com). This is our magazine’s eighth Symposium & Exhibition thus far. To date, we have held many successful World Cups in Vienna (1994 and 1997), Barcelona (1999), Amsterdam (2001), Kuala Lumpur (2002), Rome (2003), Singapore (2004, and now we’ve organized a great show in Hamburg.
Hamburg could not have been a more obvious choice - one that perhaps we should have made earlier when selecting locations. Tea and coffee suppliers have been situated in this free port city for years - several have celebrated anniversaries of 75 -125 years. The expertise and knowledge available on tea and coffee in this city is unmatchable, more so than any other. And the hospitality is warm and inviting!
We hold our Exhibition & Symposiums in order to bring the global tea and coffee industries together to discuss the future of the industry, and to help trade members prepare for what is to come. Our Exhibition floor boosts over 200 companies, which will be displaying their wares and services including tea, green coffee, retail store supplies, processing, roasting and packing equipment, and much more. Everything useful to tea and coffee businesses will be available on this exhibition floor.
Nearly 55 speakers have set aside their time to help us deliver informative and educational tea and coffee Symposiums. A large role in this year’s Coffee Symposium is being played by several coffee organizations. The Italian National Espresso Institute (INEI) of Italy will again be conducting a very special interactive seminar on brewing and serving a classic Italian espresso. . The International Coffee Organization (ICO), Speciality Coffee Association and the European Tea Committee and German Tea Association are participating in revealing the latest information on our industries.
We are indebted to these associations for the wealth of knowledge and expertise they bring to our World Cup Show. Our Tea Symposium will focus on the latest information available from tea producers, finding new consumers, and opening retail shops and salons.
We expect this event will give the industry ample opportunity to celebrate the positives and joys of our industry, motivating us all to take on the challenge of disseminating them. We thank all our speakers for articulating their passion.
We invite you all to come and enjoy our Tea & Coffee World Cup in Hamburg.
Editor & Co-Publisher
Tea & Coffee - September/October, 2005
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