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Sensient Acquires Melchers

Sensient Flavors & Fragrances Inc., a global flavor and fragrance supplier, is pleased to announce that it acquired Melchers Flavors of America Inc., Fairfield, Ohio, a supplier of specialty flavors to the coffee and tea industries.

"Melchers provides a very nice complement to our existing beverage business, bringing new products and technologies specific to coffee and tea flavors," says Rod Sowders, vice president sales and marketing, North America. "These products are typically being sold to markets and customers that Sensient did not serve prior to the acquisition. Melchers has provided quality products and service to these customers for a number of years, and we intend to continue that tradition at Sensient."

"Sensient Flavors and Melchers Flavors of America will combine their strengths to continue serving the coffee and tea industry," says Wolfgang Boehmer, executive vice president of Melchers Flavors of America. "One of the many benefits of our merger is the opportunity to offer spray-dried coffee and/or tea flavor systems."

Sensient is a leading global supplier to the food, beverage, household products, pharmaceutical, personal care and fragrance industries with operations throughout North America, Latin America, Europe, Asia and the Pacific Rim. Sensient offers a complete range of flavors, flavor enhancers and taste systems for the food, beverage and dairy industries.

Specialty Tea Institute Conference

Specialty Tea Institute (formerly the American Premium Tea Institute & Specialty Tea Registry) members and non-members are invited to attend a two-day conference to be held in conjunction with the Tea Association of the USA’s 57th annual tea convention at La Quinta Resort and Club, La Quinta, California, Saturday, October 19 - Sunday October 20, 2002. In addition to three specialty tea workshops and an “Estate Tea of the Year” tasting featuring award winning teas from Sri Lanka, the program features a cocktail and marTEAni reception, breakfast buffet & networking luncheon. According to STI President, Joe Simrany, the educational workshops will acquaint attendees with the latest trends in the specialty tea sector and provide them with innovative ideas for generating sales and profits. The social activities are designed to help our members and guests to make new business contacts and exchange ideas as well as share their suggestions with the Specialty Tea Advisory Board and staff.

Specialty Tea Institute, Tel: (212) 986-9415, E-mail: jhstea@teausa.org

FOODEX Japan 2003 to Be Held

International food and beverage exhibition, FOODEX JAPAN is gearing up for yet another great show, its next to be held from Tuesday March 11 through Friday March 14, 2003.

FOODEX, which has a 28-year-old track record of showcasing a global food and beverage event annually, offers 27,590 sq m of exhibition space. Close to 2300 exhibitors - new entrants as well as trusted old industry leaders - will all come under one roof, at Makuhari Messe Chiba, Japan, to network, conduct business and seek out new products. The exhibition represents an excellent opportunity for exhibitors to advance fruitful business discussions by advertising their company and products directly to buyers and other professional visitors.

The three themed display areas - FOODEX Tea & Coffee Plaza, FOODEX Organic and Natural Plaza, and FOODEX Health Plaza - will spotlight products that are currently setting new market trends and making tracks in the consumer market. Of these, the Tea & Coffee Plaza will focus on two really strong products that are well established in the Japanese F&B market. Teas of all kinds have currently made a comeback into the Japanese market, especially Chai, bubble and flavored teas. And although Japan has traditionally extolled upon the virtues of tea, there is a concerted effort on the part of the "cool" generation of young and upwardly mobile Japanese, and the successful American producers and cafe owners such as Starbucks , to spread the coffee culture in the country.

E-mail foodex@convention.jma.or.jp to book space at the exhibition. The deadline is October 18, 2002.

Equal Exchange at Stop & Shop

Equal Exchange, purveyor of fair trade coffee, has announced that the Stop & Shop Supermarket Company is carrying its packaged coffees and tea in approximately 35 of its stores throughout Connecticut and western Massachusetts, making it one of the first supermarket chains in the U.S. to offer consumers such a wide line of fairly-traded, organic beverages.

The eight coffee SKU’s will include a variety of roasts, regular or decaf, as well as both whole bean or ground choices. The four tea SKU’s are comprised of Equal Exchange’s fairly-traded, organic, bagged teas from Darjeeling, India.

Equal Exchange has pioneered a business model that ensures a decent income for small-scale farmers in poor communities around the world. Equal Exchange’s coffee and tea purchases are currently benefiting 19 small farmer organizations in 11 different countries from Indonesia to Mexico.

As the public learns of the ongoing coffee crisis, they have welcomed the benefits offered farmers through fair trade. National sales of certified fair trade coffee have doubled each year since 1998.

Tea & Coffee - September/October 2002

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