Business World

Welcome to Kuala Lumpur!

This year, the Tea & Coffee Trade Journal and our sister publication, Tea & Coffee Asia are hosting Tea & Coffee World Cup Asia - an exhibition and symposium held in Kuala Lumpur, Malaysia. We have been hosting extremely successful trade shows in Europe for the past four years, but this is our first foray into the Asian region - and boy are we excited. We've found the interest shown in tea is quite strong as tea importers, exporters, packer and machinery suppliers join coffee machinery, importers, and exporters under one roof. Cuppings and a Barista Tournament are some of the highlights of the Symposium.

In recent years there has been a growing interest across the world in coffeebars, coffee beverages, and proud and competent baristas who make the drinks. In June, the Specialty Coffee Association of Europe hosted the World Barista Championship and Conference and Exhibition in Oslo, Norway, where our editors witnessed tremendous pride and expertise in this field. We came away in awe and eager to spread the knowledge that these fine baristas hold. But as enthusiasm picks us all up, we are still faced with the current coffee crisis, now in its third year.

Green coffee prices remain depressed. These low prices are threatening the livelihood of this industry. Families are abandoning their fields and now Brazil is expecting their largest crop in history. The tea industry is looking at the coffee crisis and hoping that an oversupply of the product will not place them in the same position.

Correspondents Tim Castle and Maja Wallengren comb the globe and discuss the latest ventures in Malaysia, Kenya, East Timor, Myanmar and elsewhere. Several months ago, the President of Uganda met with members of the New York coffee trade and the National Coffee Association to discuss how important coffee was to Uganda and how they could bring it up to U.S. import standards. A decade ago, Vietnam was considered a small origin…now they hold the Number Two title for largest coffee grower. Several Brazilian roasters are actively promoting coffee consumption in their own country as a means to use the domestic production.

India and Pakistan are now clashing and could very well affect the production and export of tea. (See Randy Altman's article on page 16). During the Falkland War, Argentina was embargoed. Usual consumer countries lost money on not receiving the product and Argentina had to work very hard to try to get former consumer countries to import their tea, years after the War.

We will soon mark the year anniversary of September 11th, the worst terrorist attack in history, and we reflect. Time has at least begun to heal wounds.

Jane McCabe
Editor & Co-Publisher

Tea & Coffee - September/October 2002

Tea & Coffee Trade Journal is published monthly by Lockwood Publications, Inc., 3743 Crescent St., 2nd Floor, Long Island City, NY 11101 U.S.A., Tel: (212) 391-2060. Fax: (1)(212) 827-0945. HTML production and Copyright © 2000 - 2013 by Keys Technologies and Tea & Coffee Trade Journal.

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