Coffee Fest announces cold brew competition

To capitalise on the popularity of cold brew coffee, trade show organiser Coffee Fest is debuting the America’s Best Cold Brew competition at its Anaheim, California show in September (30 – 2 October).

The competition, which has been developed with founding competition sponsors Joe Tap & Toddy, will determine and acknowledge the best tasting cold brew at each of the three Coffee Fest shows annually across the US. All roasters/retailers in the country may apply to compete.

To qualify, the competitor’s cold brew must have been manufactured with only coffee and water, the water may not be flavoured and no additives may be added during the brewing or distribution process. Each competitor will choose to sample either, ‘traditional still,’ or ‘nitrogen infused’ cold brew. Head to head matches will be judged by the Coffee Fest attendees alongside a control group of industry professional judges. In both cases, competitor’s cold brew samples will be judged ‘blindly’ and entirely on taste preference.

A $200 entry fee is required for competitors that are not exhibiting within the show. Coffee Fest exhibitors that choose to compete do not pay any entry fee and are automatically seeded within the 16 competitor tournament. The application deadline to compete is 18 September.

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