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Sara Lee to Expand Facility
Sara Lee Corp. will invest $93 million to expand a coffee roasting and packaging facility in Suffolk, Virginia, creating about 100 jobs. The facility will manufacture concentrated liquid coffee, a formula developed in Europe and, until now, produced solely by a Sara Lee plant in the Netherlands, company officials announced. The frozen concentrate, called Douwe Egberts, is designed for commercial and retail customers such as restaurants and hotel chains. According to company officials, it is capable of producing a “fresh-brewed” cup of coffee in three-seconds. State and local governments offered incentives worth $1.2 million to secure the expansion in Suffolk, according to the governor’s office. The Suffolk facility currently employs more than 200 people. Sara Lee manufactures and markets the Hill Bros., Chock Full o’ Nuts, MJB and Chase & Sanborn coffee brands.

Starbucks to Enter Israel
Starbucks Coffee International announced that it has reached an agreement with the Delek Group to form a joint venture to open Starbucks retail locations in Israel.

“Starbucks is excited about entering the Israeli market,” said Peter Maslen, president of Starbucks Coffee International. “We have a great partner in the Delek Group, who shares our commitment in bringing the Starbucks Experience to Israel. We expect Israel to be an excellent market for Starbucks, with great growth opportunities following the opening of Starbucks stores later this year.”

“This joint venture is part of Delek’s strategy to expand into new business sectors within Israel,” said Giora Sarig, president of Delek’s Israel Fuel Corporation Ltd. “We are delighted to become partners with such a world-class brand as Starbucks.”

The Delek Group, a publicly traded company on the Tel Aviv Stock Exchange, was established in 1951. Its activities today are managed by three major subsidiaries: Israel Fuel Corporation Ltd., Delek Real Estate Ltd., and Delek Investments & Properties Ltd.

Kona Festival Receives Gift
Norman Sakata, chairman of the Kona Coffee Cultural Festival recently received an astounding gift - $53,130.72 - in support of Hawaii’s oldest food festival, the Kona Coffee Cultural Festival.

Kona coffee farmer Skip Dahlen, one of several recipients in a Kona coffee litigation lawsuit, gifted his entire settlement check to the festival. Dahlen is hoping that other recipients will be motivated to follow suit and donate their proceeds to the festival to promote Kona coffee. The Kona Coffee Cultural Festival is planning to use the proceeds to promote Kona coffee through national and international media to regain consumer confidence.

Skip Dahlen, owner of Mauka Meadows Coffee Grounds operates one of Kona’s largest coffee plantations. Mauka Meadows Coffee Grounds carefully hand picks their harvest to ensure the highest quality and the latest technology for coffee processing.

The Kona Coffee Cultural Festival celebrates its 31st anniversary with over 30 events planned from November 3-11, 2001. The Kona Coffee Cultural Festival brings the local community together to celebrate Kona’s famous harvest while attracting hundreds of visitors to a variety of events including art exhibits, tastings, a cupping competition, and farm tours, sporting events, contests, and parades. The mission of the Kona Coffee Cultural Festival is to promote Kona coffee and to celebrate more than 170 years of Kona coffee heritage.

Tea & Coffee - July/August 2001


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