Honest Tea today announced the nomination of two new directors to its board: Gary Hirshberg, president & CEO of Stonyfield Farm, the nation’s leading brand of organic and natural yogurt, and Tim Tenney, president & CEO of Pepsi Cola of the Hudson Valley, an independent Pepsi bottler and distributor.
“This is huge,” exclaimed Seth Goldman, president & TeaEO of Honest Tea. “By adding the expertise of a founding father of the natural foods industry at the same time that we bring on a heavyweight from the beverage industry, we’re establishing our platform for growth as a natural and organic foods company ready to penetrate mainstream channels.”
Gary Hirshberg joined Stonyfield Farm within months of its founding in 1983 and has led the company through its 19 year rise to the top spot in the natural foods industry.
“Honest Tea not only meets consumers’ needs for delicious and real tea, but they understand the importance of offering the consumer values that are sought out by today’s consumers - values that we have been promoting for nearly two decades,” added Hirshberg.
Tim Tenney is the second-generation owner of Pepsi Cola of the Hudson Valley and Pepsi Cola of Bristol. “The shift to organic products is an exciting new development in the refreshment business. By increasing its distribution network, Honest Tea is stepping up to be a leader in a field with tremendous volume potential,” Tenney said.
Hirshberg and Tenney, who are also investors in the company, join Goldman and Nalebuff on the board, along with Jeff Swartz, president & CEO of Timberland and Robin Prever, former CEO of Saratoga Beverage Group.